Wellbeats Logo Animation

Intro and outro animation

Wellbeats’ old logo animation was pretty unrefined despite my requests to change it, so I was very happy to create the new one for the rebrand. Because the very precise color gradients didn’t correctly transfer from Illustrator to After Effects, I had to recreate them using a screenshot of Illustrator’s superior gradient tool as an overlay guide in After Effects. I was even more driven than usual to perfectly nail this project and make an accurate representation of our logo thanks to the old, imperfect animation.